A Questionnaire for Businesses
A Questionnaire for Businesses
As best you can, answer the following twenty-five questions. There’s no scoring. But you’ll know whether you should be satisfied with your answers, or not. If you aren’t, perhaps you have some work to do.
1. What are the benefits you offer?
2. What do you think motivates your clients to buy? Are they driven by Fear of Loss, Desire for Gain, Self Preservation, Safety, Health, Security, Recognition, Power, Net Profits, Increased Sales, Lower Costs, Knowledge, Self Actualisation, Social Status, Riches, Popularity, Self Expression, Acceptance, Prestige, Success, Pleasure, or a combination of a few of these?
3. Why do you think your best/favourite clients purchased your service/product? (What muscle project cars for sale portland oregon benefit(s) attracted them?)
4. Have you asked your clients why they purchased from you.
5. How does your service improve the life or work conditions of your clients?
6. Have you written a profile of your best clients?
7. Have you identified
where to find the greatest concentration of your best prospects?
8. Have you identified a list of prospects similar to your best customers?
9. Considering all the potential prospects you’ve identified, with which ones could your service/product make the biggest difference?
10. How do your clients normally purchase your service/product? (Your distribution system.)
11. Who is your competition?
12. What other “competition” do you have? (i.e., other kinds of products/services, lack of awareness on the part of your prospects, etc.)
13. Why auto scut do your prospects buy from your competition? (What benefit do they offer?)
14. Why would or should your prospects switch from your competition to you?
15. Can you list 5 to 10 reasons why someone should purchase your product/ service?
16. What makes your service/product unique or better than others? (This is your unique selling proposition, or USP)
17. Have you happy valley oregon real estate listings reduced your USP into a fifteen-word-or-less “commercial”?
18. аксессуары для кухонной техники Have you identified LCD телевизоры a market niche in which you do/can specialise?
19. Have you told your prospects about your speciality? (Or is your speciality buried in your marketing materials among all the other things you can also do?)
20. How are you raising awareness of your service among your prospects?
21. Do you have a marketing “mix”, or do you depend upon biodata imam malik one marketing tool to build your business?
22. Does the image you present to your target market live up to the image your personal 401k online money market management target market feels they deserve?
23. What would happen to your business if your top two clients left you in the same six month period?
24. Are you spending 20 to 30% of contoh surat resume lengkap your time on marketing activities? (If you are a start-up, are you spending 80 to 90% of your time marketing?)
25. Do you have free regulatory affairs associates resume samples measurable goals for your business?
26. What one major obstacle stands between you and your goals?
If you struggled with a few of these, you have some work to do. If these questions puzzled you, you have much to do.
Keith Thirgood, Creative Director
Capstone Communications Group
Helping businesses get more business through innovative marketing
Markham, Ontario, Canada error rates for data entry 905-472-2330
Subscribe to Thrive-on-line http://list.capstonecomm.com/mail.cgi?f=list&l=thrive_on_line
Hot Weather: Keeping It All Together
Hot weather is great for going to Радиостанции the beach. We’re having a run of steamy ninety-degree weather in Rochester, NY, motivating me to go to the beach almost every day. I bring a good book, cooler of bottled water, chilled fruit, fresh veggies, and my favorite fold-up lawn chair; parking the chair and myself where I can people watch. When it gets too hot I go for a swim in Lake Ontario. After gm money credit card account management a refreshing dip I dry off, read for a while, and go back to people watching.
Most of my observations have sited some interesting beach garb, which includes various shapes and sizes that fit into (or out of) bathing suits. Men’s bathing suits are fairly simple and usually conservative in color. They wear trunks, jams, or Speedos. In my opinion, generic swim trunks are most flattering on men, with jams being my second choice. resignation in the philippines No man, no matter how fit they are, should ever wear a Speedo in public.
Women’s swimwear, on the other hand, is a different story. There is much more variety.